SOAD WAYFINDING — Opal Lawrence

DESIGNER

SOAD WAYFINDING

Spring 2024

CHALLENGE
Rebrand UW-Stout’s School of Art & Design with a cohesive signage and wayfinding system that reflects the building’s creative energy.

SOLUTION
A unified visual language using color, typography, and iconography to enhance navigation and strengthen the school’s identity within the Applied Arts building.

CONNECT

Email

LinkedIn

Instagram

Resume

ABOUT

Currently studying Graphic Design at UW–Stout, I’m curious about how form, structure, and surface interact to inform visual experience. My work moves between print, screen, and space—often exploring the tension between control and unpredictability. This portfolio is an evolving record of that process.