CATALYST MAGAZINE

Fall 2024

MISSION STATEMENT
Catalyst is a biannual magazine celebrating game-changing female athletes who are redefining what it means to succeed in sports. We aim to highlight their triumphs on and off the field, breaking barriers and reshaping the conversation around gender in sports.

VISION
By amplifying these voices, Catalyst not only inspires the next generation of athletes but also fosters a greater appreciation for their influence on culture and society.

Catalyst: More Than a Magazine

In its second phase, Catalyst expanded into a fully realized brand, exploring how a strong digital presence could amplify its mission. Concepts for social media and a website were developed, creating new ways to engage with the audience and share stories. Merchandise was designed to foster community, and promotional strategies were explored to highlight how they could enhance visibility and impact.

With the addition of a podcast and strategic collaborations—like the partnership with the Golden State Valkyries—Catalyst became a multifaceted platform, using every opportunity to inspire, connect, and drive change in women’s sports.