OPAL LAWRENCE

DESIGNER

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MADISON, WI

Spring 2023
CHALLENGE
Create a new visual identity for Madison, WI that bridges its cultural vibrancy and historical depth.

SOLUTION
A bold, modern system rooted in typographic clarity and expressive forms, crafted to reflect Madison’s personality across print and digital applications.

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CONNECT

Email

LinkedIn

Instagram

Resume

ABOUT

Currently studying Graphic Design at UW–Stout, I’m curious about how form, structure, and surface interact to inform visual experience. My work moves between print, screen, and space—often exploring the tension between control and unpredictability. This portfolio is an evolving record of that process.